In case you haven’t heard, Facebook is now the glue of the internet. That’s pretty vague, so read all about what that means in this post from Andrew Swenson/Wordpost (or in the first article I linked… they’re both good).
The big news is Facebook’s announcement that their “like” button will be available all over the internet. When you’re frolicking around IMDB and checking out your favorite quotes from Clueless, you’ll be able to check out which of your Facebook friends has a similar love for the best movie from 1995. Beyond that nice little friendship builder, it’s no big deal – just that every site that has a “like” button is allowed to aggregate, save, and react to YOUR information.
A lot of people are kind of freaking out about the changes to what Facebook and publishers can hold onto.
But I think it’s GREAT.
Obviously it’s great for Facebook and publishers to gather mounds of consumer data, but it’s perfect for me too. There’s only two points that matter to me from a Facebook-user & consumer standpoint:
- Every piece of information that Facebook knows about me is a piece of information that I willingly gave to Facebook. If I don’t want it passed around the internet from company to company as I like things that I use, want, or enjoy, I’ll remove it from my page. Facebook can’t share my information unless I give it to them.
- The point of publishers saving information is to customize content for each visitor to their site. If that means that ESPN will display a Tigers story on the front page because they recognize I’m a Tigers fan, that’s a win for me. If IMDB shows me an advertisement for an upcoming Tim Burton movie because I like a bunch of his previous shows instead of an ad for Sex and the City 2, I might even go as far as sending a thank-you email.
If you’re using the internet (and something tells me you are…), privacy is an illusion. Google knows what you search and what your emails are about. Facebook knows who your friends are and what you like. That’s the way this world works and it’s going to make your life better.
Are you concerned about the information Facebook knows about you? Do you think it is wrong to allow publishers to save that information as well? …will any of your concerns lead you to delete your Facebook profile?
Here’s what I told Facebook – use it wisely :)