This post comes as a response to a recent article called “Why Resumes Are Lame” by Ryan Stephens. Ryan makes the argument that resumes are a waste of time, especially in certain fields including PR, marketing, social media, and advertising. David Spinks also wrote a post on “3 Reasons Why Resumes SHOULD Be Irrelevant” awhile back.
Here’s an important first note: Don’t throw away your resume. In fact, make your resume awesome with tangible results, relevant job experience, and a few personal interests. While you’re at it, see if you can present that information in a creatively designed manner. The chance you will get any job without a resume is pretty close to 0.
Now that we’ve got that out of the way, forget what you’ve been told about a resume. There are only so many ways black ink on a white piece of paper can really speak to the validity of your skill and stick in a hiring manager’s mind.
All I’m trying to add to the discussion is that young people should be using all of the tools at their disposal to get creative and stand in the face of a bad economy to get that dream job they’ve been preparing for. Even the simple things help you stand out. Write a blog. It shows your ability to write coherently and present important ideas in your industry.
Will a blog replace your resume? Absolutely not. But it will create a conversation and build your personal brand.
Consider how designers apply for a job: They often drop off a well-designed promo/teaser piece for their artwork. Then, they follow up with examples of their previous artwork (portfoli0) and support their abilities in text by presenting a creatively designed resume. Why wouldn’t you do something similar for a job in your field? No, it’s not the norm. But unexpected creativity focuses eyeballs. If nobody sees you, nobody can hire you.
For example: You’ve built your personal brand in social media, so run a campaign for your brand to get hired. Call on your community and use the tools and theories you’ve learned, practiced, and discovered to promote yourself.
It all comes back to the age old Journalism saying – Show. Don’t tell.
Allow your creativity and the available tools to open doors. So what are you going to use as your doorstop? A flimsy piece or paper with twisted words, or your confident skills filled with substance and experience?
*for further examples, Ryan Stephens added these two examples to his blog. They are great uses of available tools to build a campaign for an individual to get hired. There’s also one example I added that shows how people are marketing themselves in other industries as well :)