With the freelance work I have been doing in digital marketing strategy, research, and implementation, it was time for a new personal business card. Designed by Andrew Osborn.
We decided on using a “hale”stone as the image because hail forms up in the clouds, with a view of the big picture – As water drops freeze, they fall down through the clouds, but updrafts push the frozen drops back up, picking up additional condensation and freezing in the higher altitudes. This happens over and over again, forming layer over layer of ice and a rock solid center. When the stone is refined and dense, it becomes too heavy for the updraft and unleashes on the ground below.
Strategy and research both require layers of flexible ideas and decisions, but they’re nothing without that rock solid base.
