
Muse-ic : When MUSIC inspires ART
Above is a poster designed by a friend of mine – Andrew Osborn (@ajosborn). Just out of school, Andrew scored an internship at Fresh Produce (a little advertising agency on the prairie) in Sioux Falls, SD. As the story goes, Fresh Produce put together a team of qualified interns to work as a fully-functioning ad team within the walls of Fresh Produce. The team was called Famous For Meats. They were tasked with “creating buzz by taking fresh ideas and letting them marinate, ensuring that the product is as juicy and hearty as possible”. Throughout the summer, Andrew and the rest of the “Meatheads” pitched design work and gained extensive experience as interns out on their own (you can see and read about some of the work at the FFM link above).
As their final project at Fresh Produce for the summer, the Meatheads concepted, planned, organized, and promoted an art show at the IPSO Gallery. They titled the show Muse-ic: When MUSIC inspires ART. The Meatheads charged local painters, sculptors, drawers, illustrators and installation artists with picking a piece of music from a determined list from which they could draw inspiration for a piece of art. Essentially, “Muse-ic is rooted in the constant dialogue between visual arts and music” – Andrew Osborn. You can listen to more about the show and hear a little bit from the artists involved on this RockGarden Tour Podcast in which Fresh Produce turned the wheel over to the Famous For Meats interns.
The technical information (time, date, location) is on the poster above, and you should really check it out and talk to the artists and interns about the entire process if you are in the area.
What do you think about this kind of internship? Obviously Fresh Produce trusted their interns to maintain their reputation and produce solid work. Furthermore, the interns got great real-world experience including pitching and dealing with client needs. On the other hand, there was not a whole lot of mentoring going on as internships are often known for. Famous For Meats was implementing full projects at lower wages. At times, they were even finding their own work.
I think it is a fine idea. As far as I know, the interns loved it and Fresh Produce didn’t seem to take any issues with the interns.