Home > Brand, community, Community Management, Social Media > How Far Will You Go For Community?

How Far Will You Go For Community?

I wrote this on Posterous after returning home from a tweetup in Sioux Falls.

I grew up in Omaha. I spent four years at school in Sioux Falls. The Internet and group functions have allowed me to socially network heavily with individuals in Minneapolis.

When I send a resume to an Omaha company, a return email systematically lets me know that the company is not currently looking for entry-level employees.

In Sioux Falls, members of a close-knit professional community (from CEOs to Account Executives) will sit down for lunch or coffee and discuss possibilities in the area and speak candidly about employment opportunities as they see fit. Personal introductions are often the chosen method for passing along names, information, and recommendations.

Is the difference simply due to size? I don’t think so.

When I send a resume out in Minneapolis, the recipient indicates they have read the email and at least glanced at the attached document. If they are unable to help through employment, they offer to forward the information to colleagues and keep an ear open for possible opportunities. I’ve run into very few companies in Minneapolis that simply turn a cold shoulder without staying in contact and offering assistance.

How does information flow in your community? Like Omaha: the ‘Black Hole’ model [information that goes in never gets out]? Like Sioux Falls: the ‘Cheers’ model [where everybody knows your name]? Or like Minneapolis: the ‘Collaborative Potential’ model [our community can benefit from solid work and solid workers]? Maybe something completely different.

After driving 200 miles to meet with some great people in Sioux Falls, I began thinking about a post concerning the physical relation to one’s community. I would ask how far is too far to travel for a good community? And what do you do when you move out of a stellar community?

There is something more important than the geographic relation you have to your community. When I ask how far you will go for your community, I mean what will you do to show your community that you are one of them?

Scribnia community manager, David Spinks, does a great job of letting the community know that he belongs with them. He is every bit as likely to be nominated as Blogger of the Week as he is to choose the award. Furthermore, David makes it easy for bloggers to join the community by creating the skeleton structure of their page that they can fill in and claim when they choose to do so.

So, what can you do to show your community that you are a valuable component of the group? How will you show your community members that you belong with them and that you are willing to improve the community? It is commonplace to say go the extra mile for clients/communities/friends/coworkers.

Well I say – Go the extra 200 miles.

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