Comments on: Be The Tool http://scottjhale.com/2009/06/05/be-the-tool/ Community Building. Creative Problem Solving. Fri, 25 Mar 2011 15:59:46 +0000 hourly 1 http://wordpress.com/ By: sjhalestorm http://scottjhale.com/2009/06/05/be-the-tool/#comment-69 Mon, 08 Jun 2009 16:18:52 +0000 http://sjhalestorm.wordpress.com/?p=121#comment-69 I absolutely agree. Understanding the dynamics of a brand is definitely necessary. Each brand is unique and even the word brand has many different meanings to different people. Thanks for the comment.

]]> By: Michael Hay http://scottjhale.com/2009/06/05/be-the-tool/#comment-68 Mon, 08 Jun 2009 15:54:12 +0000 http://sjhalestorm.wordpress.com/?p=121#comment-68 You touched on it with marketing and PR, but a solid understanding of brand is necessary too.

Another great post.

]]>