Know Your Game
Photo by "eschipul" via Flickr
If you’ve read Chris Brogan and Julien Smith’s Trust Agents, you’re familiar with changing the game to succeed. Game changers are people that don’t just outperform their competition, they bring something to the table that transforms the industry or spawns a whole new industry. Maybe you’re like HubSpot, and have the ability to create an industry based on inbound marketing.
Before you can change your game, you need to know exactly what your game is. If you’re a sports fan, I have no doubt that you know Colin Cowherd. Cowherd always takes shots at people that think they can be sports radio personalities. It’s not negative, he just hits people with a dose of reality. The reality is that you don’t know his game. You might know a TON about sports or get everything right about your team, but that’s not Cowherd’s job. Like all radio personalities, Cowherd doesn’t get paid to be right about sports. He gets paid to entertain you. He admits that when he’s wrong, his ratings are noticeably higher.
To a listener, it sounds like Cowherd has a job because he knows sports (and there is a level of knowledge required…but that can be learned if you’re interested). You can’t compete with Colin Cowherd until you realize the arena in which you are competing – you’re not competing in sports, you’re competing in entertainment. If you take the entertainment too far, you’re not valuable to the sports community and if you take the sports too far, you’re too boring.
Another example in sports is Dwight Freeney. When asked about his game plan with an injured ankle in the Super Bowl, Freeney told reporters that he planned to find the ball and tackle the guy holding it. It sounds simple, but think about how many football players place emphasis on beating the guy in front of them. Freeney mentioned that he doesn’t get paid to beat his man or tire out an offensive lineman, he gets paid to put the man with the ball on the turf. He understands his game. He is past the obstacle directly in front of him when he starts (mentally), and he can focus on the true goal.
Do you recognize your game? Do you understand the reasoning behind your methods? It helps if you focus on problem-oriented problem solving. Yes, solutions are good, but if you think about solutions, you often miss the core of the problem. For example – if you’re living space is too dark, the solution might be to get more lights (one logical route). Consider this though: the problem is not that you don’t have enough lighting fixtures (lighting fixtures are ONE solution), the problem is lack of light. The problem opens new paths other than going out to buy new lighting fixtures. Have any ideas?
The Problem with RSS
Golden Guy RSS by LuMaxArt
I’m a huge fan of creating a great RSS feed where you can find useful information at all times and read posts from a bunch of the super blogrockers out there. I use Google Reader for my RSS feed and I share articles pretty frequently for anybody that wants to check out my favorite posts.
I’ve noticed one huge problem with my RSS feed though.
There is no way to comment via my reader. I haven’t been commenting as much as I should, or want to, since I filled up my RSS feed with such excellent thinkers. It’s not that I don’t have thoughts about the posts, I’ve just got another list of posts staring me in the face that I can’t wait to read.
Not only are comments viewed as currency in the blogosphere at times, but comments drive conversation. The best bloggers are not looking merely to tell you what they think – they’re looking to build on ideas and participate in thought-provoking conversations.
Blogging is a two-way street. Make it a busy one.
Show your favorite bloggers that you appreciate their work by striking up conversation. Go beyond a simple agreement and a thank you. Use your comment to build on the blogger’s ideas, ask questions, and challenge points in a constructive or inquisitive format. You can form a valuable relationship simply through commenting and carrying your comments and conversations over to other platforms.
So here’s my social media resolution for 2010 – I’m going to make a point to do more commenting on blogs by Danny Brown, Jim Connolly, Arik Hanson, David Spinks, Rich DeMatteo, Lauren Fernandez, Valeria Maltoni, Stuart Foster, Leigh Durst, Scott Hepburn, Jackie Adkins, Matt Cheuvront, Amber Naslund, Ryan Stephens, B.L. Ochman, Samantha Ogborn, David Mullen, Mack Collier, Amy Mengel, Jason Falls, etc. (Seriously, the list goes on and on)
What are some of your favorite blogs and how can you improve your relationship through commenting?
Stop Drawing Stick People
By Beck Tench (10ch)
At what age did you start drawing stick people? Drawing your first stick person is kind of like the opposite of the first time you stood up to walk. Rather than progress from rolling to sliding to crawling to walking, you regress from drawing (or attempting to draw) the way you see things to drawing stereotyped figures to drawing stick people.
Most psychologists agree that we draw stick figures because we lose confidence in our artistic ability at some age. Ok, no big deal. We’re not all artists. But notice – we don’t choose to draw stick people because we can’t draw…we do it because we aren’t confident. Go ahead and try it (skip the excuses) – draw a somewhat realistic person.
The same thing happens with sharing ideas. We become less confident in our answers, ideas, and writing – so we slow down. Blogs go unwritten, comments go unspoken, and excuses fill the void. We replace thought-provoking and creative blog posts with hot topic keywords to see if you can grab some search love for your mind-numbing posts that take an angle you were positive nobody had written. Here’s a free tip: “news” didn’t become a top trending topic on the internet until people started poking and prodding from every angle.
Rather than pushing the same idea you’ve tried with every campaign, dare to drop a new idea during brainstorming. If you’ve surrounded yourself with the right people, the idea is less likely to be shot down than it is to be transformed into a campaign worth talking about.
Stick figures don’t get any attention. Anybody can draw a stick figure. Your individual style is more intriguing. I’m not asking you to study realism and draw an anatomically correct human each time you try, I’m just asking you to expose your creativity. I’m not asking you to blow the world away with your innovative blog, I’m just asking you to write about different topics. I’m not asking you to have the best idea each time you brainstorm, I’m just asking you give everybody around you a chance to build something great.
Friday Five: Build Momentum for 2010
Happy Friday to all and to all a good Friday Five! It’s been a great week around here and I’m looking forward to taking the momentum into the weekend and carrying it through the end of the year lull. I hope you can do the same. I’d like to thank Danny Brown once again for allowing me to run with his idea of Friday Five recommendations.
1.) Tweet ‘Em or Leave ‘Em – I always like to start off with a recommendation from Twitter. This person stood out this week as a top conversationalist with ideas to match. He solidified a recommendation last night in the #u30pro chat as one of the most valuable contributors. @jackieadkins is a young professional, marketing idea engine, and sports fan – what else do could you need? He also runs a great blog called The Curbside Marketer at jackieadkins.com.
2.) Blogrocker – Today I coin the term “Blogrock.” If you are a rockstar blogger, you write in the genre of Blogrock. Nobody is more deserving of the term than today’s recommendation for blogger of the week. In fact, Mack Collier is such a Blogrocker that he offers up two blogs for your reading pleasure – MackCollier.com and The Viral Garden. Mack started off the week by telling us “Everything You Ever Wanted to Know About Social Media Strategy (But Were Afaid to Ask)” and rounded out the week with the brutal truth that “More Comments Doesn’t Always Mean More Conversation.” It shouldn’t surprise you to see Mack’s blogs recommended, but if it caught you off guard head over and save yourself some keystrokes by hitting the RSS feed.
3.) Unlikely Hero – He may not win the Heisman Trophy this weekend, but nobody can deny that Ndamukong Suh altered the game of college football more than anybody else in the league this year. Suh plays Defensive Tackle at the University of Nebraska and he dominated every opponent without mercy all year long. Unfortunately, it is extremely difficult to win the most prestigious award in college football as a defensive player. Take a note from Suh though – It doesn’t matter what you do. You don’t need the most glorious job to make a giant splash.
4.) Head-Shaking Marketing – We’ve all seen some marketing campaigns that have nothing to do with the product and make us do a double-take. We’ve all seen ads that have heavily sexual references when it seems they are completely misplaced for the product. We’ve never seen anything quite like what Burger King launched this week. The self-proclaimed King of Burgers has decided that a BK Showercam (probably NSFW depending on where you work) would be a good idea to advertise. I don’t know who told them that, but I’ll let you decide how you feel about it.
5.) There’s Always Room for [Beyonce] – In the event that you haven’t quite had enough of “Single Ladies” by Beyonce, here’s a version that I couldn’t stop laughing at. They’re fun musicians and if you pay attention you can find some little jabs at the song’s popularity.
3 Reasons Social Media is the BCS of Business.
Image by "roygullem" on Flickr
If you’re a fan of sports (specifically College Football), you’ve heard of the Bowl Championship Series (BCS). Odds are you’ve even complained about the BCS once or twice. We won’t get into what a horrible system the BCS is, but if you think about it, the BCS has a lot in common with social media.
1.) Nobody likes the BCS…but the BCS – “Nobody” is a little extreme, but do you know anybody that has argued to keep the BCS around in the last few years? They’re not on the popular side unless they are sitting in an office with the BCS officials. Similarly, who are the largest advocates of social media? Those that make money as a product of social media.
If people on the inside are the only advocates, they are often blind to outside opposition. When logic and reality fly out the window, you’re drinking the Kool-Aid. Luckily, social media is gaining momentum in outer circles while BCS stock has been declining since it was established.
2.) The BCS “mission” isn’t exactly the goal of the BCS – If you ask a BCS official what the goal of the BCS is, they’ll tell you their goal is to find and match-up the two best teams in college football. If you ask an advocate of social media what the benefit of getting involved is, they’ll tell you about building relationships and reaching consumers where they spend their time. What’s the reality of both? The goal is to make money.
The BCS doesn’t necessarily win if the two best teams play in the championship, and businesses don’t necessarily win if they talk personally to consumers. The odds that both will be successful increase if they achieve their stated goal, but neither can exist if they don’t establish the underlying need of profitability. The rest doesn’t really matter.
3.) The big boys always have the edge in the BCS – In theory, the BCS puts all teams on a level playing field and the best teams will compete in the championship game each year. You see where this is going? One of the largest selling points of social media is that it puts small businesses on the same level as big corporations. Don’t be fooled though – the power conferences always have the upper-hand in the BCS and large corporations are still the ones that will push social media forward and make the largest splash when they get it right.
In the case of the perfect storm, small conference teams can impact the BCS heavily and the same goes for small businesses in social media. If they big boys aren’t making the news, an excellently planned and executed social media campaign will get noticed and hit the big time.
What do you think? Maybe the BCS and Social Media are crossing paths while heading different directions.
Here’s a bonus comparison – If the more established communications fields (marketing, PR, advertising) are the BCS conferences, social media is still the mid-major looking for the chance to get into the big game and prove itself against the heavy competition.
Freezing Friday Five
Just took a peak at the current radar and it was kind enough to let me know that the current temp. is 16 degrees. So here you go – the first (of what I hope is few) Friday Five of the Frozen season. For those of you in warmer climates, I’ll try to keep the snow references to a minimum – I know how the word “snow” makes your eyes burn.
1.) Oh, The Weather Outside is Tweetful – As usual, I’ll start you off with a standout tweeter of the week. There was a great discussion last night during the #u30pro chat. First, I suggest you check it out and follow all of the consistent contributors because it really is a smart and diverse set of young professionals, students, and more seasoned veterans offering up insight. Last night’s guest moderator was a real pleasure to have involved – If you’re not following @LenKendall, get on it. Len’s blog, “Constructive Grumpiness,” could just as easily be listed as a blog suggestion as Len can for a Twitter suggestion. Len posts great content on Twitter and has a knack for telling it like it is whether it’s controversial or not.
2.) Blogsy the Snowman – There have been a ton of great blog posts this week, but one blog stood out as the overall greatest of the week. Jim Connolly, from “Jim’s Marketing Blog,” has been testing out the impact of posting daily entries to his blog and guess who has benefited the most? The readers (including me). Among others, this week Jim asked for your attention (and taught you how to do the same), gave you “6 Marketing Tips” related to good timing, and taught you how to achieve “Mouth Watering Marketing” with words. Thanks, Jim.
3.) Dashing Through the [Tiger] Woods, In a One Horse Open Controversy – I would be ridiculous not to comment on Tiger Woods this week. Talk about a PR nightmare. Back when Tiger was staying quiet about what looked like a shady car wreck, I thought the whole thing would blow over pretty quickly. Turns out, the story is much deeper. Here’s what I want from the public: Stop saying Tiger is just like “everybody else.” First, Tiger Woods is a celebrity. If he wants to make millions relying on an adoring fan base, he can’t turn off his celebrity status when it’s convenient. Also, “everybody else” doesn’t have an (alleged) extensive affair throughout almost an entire young marriage. You don’t have to be a celebrity for that to be wrong. Good luck clearing this up, Tiger. Another major championship (and holding the record for majors) will probably help more than it should.
4.) Look for the Holiday Joy – Shhhhh. Don’t Tell Debbie. Does Evan White’s (@YourFriendEvan) mom like lawn gnomes? I don’t think so, but she’s about to have one of the most extensive collections on earth…whether she wants to or not. On Saturday, December 5, Debbie is going to wake up with 405 lawn gnomes in her face. I can’t wait to see the footage, so keep your eyes open for it. Enjoy, Debbie!
5.) Stocking Stuffer of the Future – Without a doubt, the most amazing video I came across this week came from Todd Defren’s PR-Squared blog. Think about the possibilities and the future of mainstream media why you check out something I want immediately.
Is PR About to Start Looking More Like Advertising?
Image Via Flickr's "Woody1778a"
As most of you know, new FTC guidelines concerning bloggers and disclosure went into effect yesterday. Will the new FTC guidelines cause blogger relations and online PR to look more like advertising than traditional PR? I don’t think so.
Before the new guidelines dropped, there was a big push for blogger transparency. If Chris Brogan wrote about a client, he let the readers know. If David Spinks wrote about an online tool that had an associated cost waived, he mentioned it so readers were aware.
Why hasn’t anybody accused the larger blogs of advertising in the past? Because whether they were given free products/services or not, the writing feels true and the readers trust them.
Blogging has received a lot of spotlight recently and readers are choosing to read the blogs they trust. With the blogs I read, it doesn’t matter whether the writer was given an item for free or not – I trust that they will give an honest opinion.
I understand that a blogger is less likely to complain about something they have been given for free, but you had better believe the blogger will either choose not to write about it, or they will write a half-hearted review filled with simple facts and a claim that the product or service might be great for some other kind of person.
My final take: The new FTC guidelines won’t impact things too heavily. Good writers will continue to be believable and trustworthy. Readers will be more aware of the perks of being a trusted public figure, but that doesn’t mean they will stop listening and acting on trusted recommendations.
Let it Flow
This post is a result of my asking you to name my next blog post. I only had a few suggestions and I appreciate each one, but this title comes as a suggestion from Jonathan Miller (@JonFun). Thank you all.
We’ve all had those moments where ideas and words just dry up in an instant. Contributing factors combine to act as a sponge for creativity and our fingers cease up. None of our ideas seem to be that important and none of the words we use to express our ideas are quite right. So we stop. That’s ok – if you don’t have anything to write/say, take some time to gather your thoughts.
First, don’t worry about it. It happens to everybody. That’s often where the strange posts on your favorite blogs come from. Sometimes the strange idea becomes a regular feature, sometimes it goes into the “filler” bin.
Don’t be afraid to let your ideas build up in a mental reservoir without writing anything. Chances are the build up won’t take long before the dam breaks and your ideas are begging to get out into the world. When that dam breaks, grab a laptop, some headphones and some coffee (if that’s what you’re in to). Sit down and blast out as many posts as your carpal tunnel will allow. Once you’ve got a cache of solid content – refine and relate to timely examples when you are ready to publish.
Don’t look for ideas while you write, let the ideas find you. If you’ve done your searching and thinking before you write, you’ll have a harder time stopping than getting started.
If you’re not having fun, you’re not doing it right.
Name My Next Blog Post
You name it, I will write it.
If you want to read the opposite side of a popular argument – I’m game.
If you want to see me link something ridiculous to a marketing, social media, or PR lesson – let’s do it.
If there’s a question you don’t think is getting answered sufficiently – I’ll research it and throw down some answers from my perspective.
It’s really up to you to determine the direction of my next blog post.
Have fun with it and maybe we’ll all learn a little something.
Leave a comment here or hit me up on Twitter @sjhalestorm
